Should AT&T go back to school?
I’m a consumer. You’re a consumer. I work a lot, you probably do too. The last thing we want to do is try and calculate the time we spend every waking day driving to work, going to the bathroom. Imagine if your Television provider charged you by the minute, or your toilet charged you every time you had to relieve yourself.
Ok, the toilet might be extreme, but AT&T’s decision to try and alleviate its problem with infrastructure by altering its pricing setup for new users purchasing Internet usage on smartphones and the iPad, to me, goes against all rules for understanding consumer behavior.
This is marketing 101. The more you understand your customers wants and needs, and the easier it is you make it for your prospects and customers to buy; the more likely they will. This is the simplistic version, of course. Yet, I think I can make a safe assumption here:
AT&T…you may claim you’re saving consumers money with your new data usage plans; but you better get that PR machine rollin to counter the bad press. Why? Because, and I may be wrong…but with our busy lives…the last thing we want to do as consumers is calculate Megabytes and our data usage. It’s bad enough to figure our cell phone minutes used. This should be marketing 101…understanding consumer behavior….making it easy for prospects and customer to want to buy. This, doesn’t do that. People don’t want to think more than they have to. They’re busy enough as it is.
Opinions herein are soley those of the blogger and this blogger could be wrong. Blogger is not an AT&T customer (and probably won’t ever be). But this bloggers’ opinion is to send AT&T marketing people back to school.
